Preference for the role is in the Boston metro area and we are prioritzing those individuals located in this area. Sponsorship is not available.
What You'll Do:
- Identify key segments, analyze market trends, and translate insights into targeted campaigns and positioning
- Develop and execute the regional marketing plan aligned with commercial and global strategies
- Drive demand generation initiatives to strengthen pipeline quality and accelerate sales cycles
- Plan and execute regional marketing campaigns (email, paid media, webinars, content localization)
- Lead planning and execution of trade shows, conferences, seminars, and customer events
- Partner with Sales for account-based marketing initiatives and high-value opportunities
- Track KPIs, event performance, and marketing ROI to guide optimization
